Did Apple ask too much for the iPhone X? Sales and feedback suggest so, but new leaks reveal Apple is again prepared to demand $1,000 for its new iPhones. And now we know the reason why…
Building on its earlier report, the Economic Daily News has revealed Apple will indeed start pricing for its new flagship iPhone X at $999, but the revelation behind this is it actually means Apple has decided to both increase and cut iPhone prices. Yes, you read that correctly.
Right now the current iPhone line-up looks like this:
Needless to say, these are entry-level prices for each model so expect to pay $150 more for top tier storage (likely still 256GB). Elsewhere the iPhone 8 and iPhone 8 Plus will receive price cuts, but the original iPhone X will be withdrawn from sale prematurely so it doesn’t clash with sales of the iPhone X SE.
Sound crazy? Actually, the EDN is just adding substance to thoughts of two prominent analysts whose research previously argued it would be unsustainable for Apple to increase iPhone prices yet again. Both suggested identical pricing tiers.
All of which means Apple is prepared to roll the dice again on $1,000 iPhones. But this time it will promise customers - quite literally - more for their money…